Process

How a project actually runs.

Four stages, in sequence, each ending in something you can look at and approve. Below is what happens at every stage, what you receive, what we need from you, and roughly how long it takes. Including the parts that go wrong.
Stages
4, in sequence
Typical timeline
4 to 8 weeks
Reviews
At every stage
Ownership
Code and hosting are yours

Stage 1 of 4

Discover

Typically 3 to 5 days

Before anything gets designed we need to understand what the business actually needs the site to do. Not a workshop for its own sake, but a short, focused stage that prevents expensive changes later.

The Graphxify sitemap: home, the main pages and the four service pages

What we do

  • Review your current site, analytics, and enquiry flow
  • Clarify goals, audience, and what a win looks like
  • Look at how competitors position themselves
  • Agree scope, tiering, and the page list

What you get

  • A written scope with an agreed page list
  • A fixed quote
  • A project timeline with review dates

From you

One conversation, access to any analytics you have, and an honest account of what is not working today.

Stage 2 of 4

Structure

Typically 3 to 5 days

The stage most agencies skip. We decide what goes on each page and in what order before worrying about how it looks, because layout decisions made without a content plan get redone.

The Pharmacy On King homepage as a blueprint wireframe

What we do

  • Map the site architecture and navigation
  • Wireframe each key page
  • Design the content model the CMS will use
  • Identify content you need to write or supply

What you get

  • Sitemap and navigation structure
  • Wireframes for every key page
  • A content checklist with owners

From you

Feedback on the wireframes, and a decision on who is writing the copy: you, us, or both.

Stage 3 of 4

Design

Typically 1 to 3 weeks

Now it looks like something. You see high-fidelity designs and click through a real prototype before a line of production code is written. Nothing gets built that you have not approved.

The Pharmacy On King homepage in a design file: desktop and mobile artboards, its colour and type styles, and reusable components

What we do

  • Design desktop and mobile for every page
  • Build a reusable component system
  • Assemble an interactive prototype
  • Run an accessibility review against WCAG guidelines

What you get

  • High-fidelity designs, desktop and mobile
  • A clickable prototype
  • A component design system

From you

Consolidated feedback at each review. One round of collected comments beats five separate messages.

Stage 4 of 4

Build & Ship

Typically 2 to 4 weeks

Custom Next.js development, tested across real devices, then deployed to your own hosting account with the CMS configured and your team trained on it.

The live Pharmacy On King website on three phones

What we do

  • Build the approved designs in Next.js
  • Configure the CMS, roles, and workflows
  • Test performance, accessibility, and cross-device behaviour
  • Migrate content and set up redirects to protect rankings

What you get

  • A live site on hosting you own
  • The full codebase, yours outright
  • Editor training guide and handover session

From you

Final content sign-off, and domain or hosting access when it is time to go live.

Honestly

What makes projects run late.

Timelines slip for a small number of predictable reasons, and almost all of them are avoidable if both sides know about them at the start. So here they are.

  1. Content that is not ready

    By a wide margin the most common cause of delay. A project waiting on copy cannot move, no matter how much design is finished.

  2. Feedback arriving in pieces

    Scattered comments over two weeks cost far more than one consolidated round. We build review dates into the timeline for this reason.

  3. Scope added mid-build

    New pages or features are fine, but they are quoted and scheduled rather than absorbed silently. You will always know the cost before we proceed.

  4. Approvals with no clear owner

    Projects run fastest when one person can make the final call. Design by committee is the slowest possible route to a website.

FAQ

Common questions.

How long does a whole project take?

Four to eight weeks end to end for most projects, depending on tier. A Brand Identity alone is two to three weeks; a full brand and website is six to eight. The stage durations above add up to a realistic range, not a best case.

How much of my time will this take?

Less than most people expect: roughly one conversation per stage plus consolidated feedback at each review, so a few hours in total. The exception is content. If you are writing the copy, budget properly for that.

What if I don't like the design?

That is what the review stages are for. You see wireframes before design and a prototype before build, so disagreements surface early when they are cheap to resolve rather than after everything is coded.

Do you work in sprints or all at once?

Stages run in sequence because each one depends on the last. You always know which stage the project is in and what is needed from you next.

What happens after launch?

You get a handover session and documentation so your team can run the site independently. We stay available for changes, but you are never dependent on us to keep the site working.

Want to see the output?Browse the work

Available for new projects

Ready to build something you're proud of?

Tell us what you're working on. We reply within 24 hours with clear next steps. No jargon, no pressure.

info@graphxify.com